Our story

From one mum's idea to over a million sold

Fill n Squeeze started with a simple problem: how do you give your baby homemade food when you're out and about?

Solving a problem

Made by a mum, for families

The Fill n Squeeze food maker was invented by Rifat, a mother who struggled to feed her baby Zara homemade food when she was out and about. In the end, she resorted to shop-bought pouches and glass jars, which wasn't ideal because she didn't know exactly what her daughter was eating.

Her concern was that these off-the-shelf products were possibly not nutritious, not healthy and were costly.

The Fill n Squeeze system

A patented way to fill reusable pouches

Rifat came up with Fill n Squeeze, a patented system to fill reusable pouches. The pouches, with their fun designs, can be easily filled, stored, heated up and frozen for another day.

Fill n Squeeze has gone on to its next phase, still with Rifat involved, and the system now covers everyone from babies to toddlers to early learners.

As a mother who struggled with feeding her babies homemade food while on the go, I created the Fill n Squeeze food maker. I designed a system that lets you easily fill, store and heat homemade baby food, toddler food and early learner snacks in reusable pouches.

Why families love it

Convenient

Convenient

No mess or complicated preparation. Fill, store and heat your food in reusable pouches.

Healthy

Healthy

Know exactly what your baby, toddler or early learner is eating.

Cost-effective

Cost-effective

Save money by making your own food and using reusable pouches.

Less waste

Less waste

Fewer single-use pouches in the bin, and a starter box you can recycle.

A word from Rifat
I really hope you and your little ones enjoy my Squeezee pouches. I hope with Fill n Squeeze that feeding time becomes a pleasure and that your children grow strong and healthy on nutritious food.